WPP’s Wunderman acquires Emark

WPP has announced that its wholly-owned global digital agency, Wunderman, has acquired a majority stake in Emark, the marketing technology performance company. 

Emark delivers Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution. 

The acquisition further strengthens WPP’s and Wunderman’s growing global Salesforce practice in delivering marketing and advertising technology solutions for data-driven and personalised customer interaction. 

Founded in 2000, Emark is recognised as a preeminent provider of Salesforce multi-cloud strategy and solutions in Europe, with a strong Marketing Cloud pedigree. Headquartered in Haarlem, Netherlands with international offices located in Barcelona, London and Poland, the company employs around 120 people and serves a wide range of clients across sectors, including Bugaboo, ECCO Shoes, Marks & Spencer, Randstad, Scotch & Soda, and The Macallan. 

Wunderman is a world-leading digital agency that brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices across 70 markets.