Wrangler launches its nationwide search for the True Wanderer

The Wrangler SS11 True Wanderer campaign in association with Hyosung spills out from the stores, on to the streets and in the lives of bikers. Entry forms will be available on www.truewanderers.com and at all Wrangler exclusive stores starting last week April to mid May 2011. Entry form has to be filled out by contestants who wish to take on the mean terrains without a map. The forms will be judged and short listed by an online poll and validated by a panel of biking experts and 10 lucky riders will be offered a ride of a lifetime by Wrangler. They will be given a pair of Wrangler jeans, fuel, food, stay and a week to complete an exciting journey filled with new biking trails and unheard places that await them. With the wind in their face, the bikers will have little to worry about, and have to share their experiences through photos, videos and blogs about the day's events and constantly upload about their road trip experiences on www.truewanderers.com.

Based on the quality of content generated and the experiences shared by each rider, a winner will be selected and gifted a Hyosung ST7 bike and featured in a Wrangler advertorial. And last but not least the title of a True Wanderer. To know more about the event, log on to www.truewanderers.com.

The last thing to care about before starting an engine for a road trip across the country is to put on your favorite pair of Wrangler jeans.