Wunderman India changes name to Rediffusion-Wunderman

Wunderman India, is now known as Rediffusion-Wunderman, recently, Wunderman and Redifussion-Y&R announced that it will leverage the Indian market and address their client needs by operating with two entities ' "Rediffusion-Wunderman' and "Wunderman International'. Rediffusion-Wunderman is headed by Leroy Alvares who is based out of Mumbai.

Mahesh Chauhan, Group CEO, Rediffusion ' Y&R on the name change commented, "The new architecture of the Rediffusion Group is based around client's needs - of high-end specialization as well high levels of collaboration. The new name best exemplifies this new reality."

Further, Leroy Alvares, President, Rediffusion-Wunderman said, "The Rediffusion-Wunderman name change comes at a perfect time in our scheme of things. For the last six months we've been working backstage to beef up our team of experts and set up strong hubs basis our offering of Digital, Data and Direct solutions. We're now ready to introduce the brand new Rediffusion-Wunderman to the world and take it by storm."

Rediffusion-Wunderman key clients include - Tata Motors, Kingfisher Airlines, Airtel, Birla Sun Life Insurance, Esprit, Accenture, TVS, ITBC, Allen Solly, Home Town and Which Right Choice.