Wunderman Thompson South Asia’s ‘Wise Little Birds’ for Tata Wiron
India will be soon moving into Lockdown 4.0 and is making all attempts to return to normalcy while observing the necessary precautions. However, as soon as talk of relaxation of rules surfaces, fresh cases of negligence, of violation of government guidelines continue to thwart efforts of arresting the deadly Coronavirus disease.
With agriculture being the mainstay of the Indian economy, the government has allowed farmers to begin their harvesting and seeding activities with several norms being relaxed to a large extent to strengthen this foundational sector. This then becomes a focal point of possible resurgence of danger and the farmer community must safeguard themselves in order to protect the people of their land. Tata Wiron, a brand of Global Wires India, one of India’s largest wires manufacturers in the world, set the boundaries of safety with Wise Little Birds, a digital film, conceptualised by Wunderman Thompson, South Asia, aimed at boosting community awareness amongst the farmers of the nation. A 2D animation film, made in Hindi and English, Wise Little Birds conveys a serious message through simple and positive light heartedness.
“Commenting on the film, Anurag Pandey, Chief of Marketing and Sales, Global Wires India said, “For Tata Wiron, the farming community has always been at the core of our retail segment and all our activities are pivoted around it. Tata Wiron’s Wise Little Birds is yet another attempt to protect the ‘precious jewels’ of our nation. I hope this relevantly timed film acts as a constant reminder to the entire human fraternity in general to maintain safe social distance which is even more crucial now, with economy trying to march back to normalcy.”
“The challenge was exciting, to convince our planet’s most gregarious animal, humans to restrict their natural behaviour. We took it on and imagined the current world situation from the lens of another specie who are famed to ‘flock together’. If they can stay apart, why can’t we?”, cheerfully remarked Arjun Mukherjee, ECD & VP, Wunderman Thompson, Kolkata.
Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson said, “We are very thrilled to start our association with Tata Wiron. This is a very timely and relevant message for our farmers as they bounce back to work.”
Client: Tata Wiron - a brand of Tata Global Wires India (a division of Tata Steel)
Agency: Wunderman Thompson, South Asia
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner
Senthil Kumar, Chief Creative Officer
Arjun Mukherjee, ECD & VP
Ananyo Banerjee, Creative Director, Copy
Sreeparna Gupta, Client Services Director
Production house: Little Lamb Films
Director & Editor: Nobin Dutta
Animation & CG: Infinity Post
Music: Mayukh Mainak
Executive Producer: Monalisa Mukherji
Producer: Avishek Ghosh