WWE® appoints New General Manager in India

WWE today announced the appointment of Joji George as Vice President and General Manager, WWE India.

George is a seasoned executive with more than 15 years of experience in global media, broadcasting, entertainment, digital and live events having held positions with brands including Percept, Astro and Yahoo!.  He will report to Ed Wells, WWE Senior Vice President and Managing Director, International. George’s appointment precedes the return of WWE live events to New Delhi on Friday, 15 January and Saturday, 16 January, and follows the launch of WWE Network in the market last November.  

“Joji is a talented professional with immense experience in leadership roles at global media and entertainment brands,” said Wells. “India is a key market for WWE, and we are delighted to welcome Joji to lead the ongoing growth of our business here.”

“I am incredibly excited to be joining WWE as we take our unique family-friendly entertainment to current and new fans in India, bringing them closer to their WWE heroes than ever before,” said George. 

India has the largest WWE fanbase on Facebook of any country, with more than five million page likes. As part of WWE’s ongoing commitment to creating the most compelling content for Indian audiences, WWE and Ten Sports Network launched Raw^® Sunday Dhamaal and Smackdown^® Hindi, both broadcast in Hindi, on Zee Cinema.

George most recently served as Managing Director of UBM India following his role as Chief Executive Officer of Percept Sports and Entertainment. George was also Executive Vice President at the Global Brand Forum, and Brand Director and Program Marketing Director at Astro (Astro All Asia Networks Plc), the leading integrated cross-media company based in Malaysia. 

George graduated with a distinction in Economics from the University of Bombay, and he is a Fellow at the University of Pennsylvania’s Wharton Business School.