WWE to expand its consumer product line in India

WWE (NYSE:WWE) today announced that it will launch a series of new consumer products throughout India in 2013 to better serve the region’s expanding and passionate WWE fan base.

WWE will roll out a new “Back to School” franchise beginning this month with licensees ‘My Baby Excel’, ‘Only Kidz’ and ‘Simba’ featuring bags, water bottles, stationery and lunch boxes. In addition, seven home video titles distributed by Excel Productions will hit retail this month featuring legendary WWE Superstars The Rock®, Stone Cold Steve Austin® and John Cena®.

These new product offerings add to an already growing portfolio that includes WWE Power Slammers, launched with global leader Mattel last month, and the Slam Attax series of trading cards brought to market through WWE’s partnership with Topps.

“WWE has increased our investment in India, adding resources to our consumer products team and strengthening our strategic partnership with local agent, Dream Theatre,” said Howard Brathwaite, Senior Vice President, Global Consumer Products, WWE. “We are poised to provide fans in India with an immersive brand experience for many years to come.”

WWE programming reaches more than 68 million TV households in India through Ten Sports.  Additionally, the Indian market now represents 10 percent of total fan ‘likes’ on the WWE global Facebook page, making it second behind only the U.S.

Refer below for the cost of the products