WWO wins the Symphony account

World Wide Open has won the overall digital marketing mandate for Symphony, the world’s largest air cooler manufacturer. The agency bagged the account following a multi-agency pitch. Its primary duties would involve digital planning, strategy, social media marketing and buying for the brand. With a pioneering presence in 60 countries across the globe, Symphony focuses on innovative design to create better and eco-friendly products for domestic and industrial customers.

Kushal Sanghvi, Head,WWO said, “We are absolutely delighted to work with Symphony. Our association with their range of environment-friendly products and the company’s acquisition of the world’s oldest industrial air cooling company in Mexico is a source of great pride. Through enhanced digital strategy and results-focused approach, we aim to capture the unexplored market segment of air coolers both domestically and internationally in a manner that’s profitable and responsible.”

He further added, “With some path-breaking campaigns created keeping in mind constantly evolving media trends, the team at WWO is excited to serve Symphony in the best way possible”.

Founded in 2014, WWO is a digital and new media advertising agency based in India and is a part of Reliance Digital and Entertainment.  It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation.

Their clientele includes Reliance Communications, Reliance Life Insurance, Reliance Mutual Fund, Bajaj Finserv, Pepsi, HUL to name a few.