Xapads Media appoints Edo Fernando as country head
Xapads Media announced the expansion of its offerings, international team and client base in Indonesia to deliver its innovative ad-tech services. The company also announced the appointment of Mr. Edo Fernando as its Country Head in Indonesia. Edo will lead the business in Indonesia and will be responsible for the strategic growth of Xapads Media in the country. He will also be further strengthening the local team, partnerships, and innovation in the sector.
Before joining Xapads Media, Edo served as Country Director for Appnext & Pokkt and led the firm to become the market leader in the ad-tech space in Indonesia. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher and MMPs.
Xapads is already catering to companies such as Lazada, Halodoc, PizzaHut, Payfazz, Pintu, Moxa, TunaiKu, Mitsubishi, Zipmex, IQ Option and many more in the Indonesian market. It utilizes smarter audience targeting techniques, global reach, RTB compliance and programmatic ad exchange to offer the finest results for both advertisers and agencies in the global market, providing them with better reach and performance.
Xapads’ expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the US, Russia UAE and Singapore. Elated about the expansion, Nitin Gupta, CEO, Xapads Media, said, “The vision with which Xapads was founded was to make this home grown ad-tech platform a Global Platform, a true Indian MNC. I feel proud and grateful with this expansion, which brings us one step closer to our goal. We are very excited for this new chapter of our journey and look forward to catering Indonesian brands whole-heartedly.”
On the appointment of country head for Indonesia, Mr. Ramneek Chadha, Chief Operating Officer, Xapads Media said, “Edo is a result-oriented person with a strong commitment to the growth of the organization as he has phenomenal insights about the changing landscape of the digital ad market in the region. Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.”
With over 70 percent internet penetration in the entire region, the Southeast Asia digital advertising market is set to become a core part of Xapads Media’s journey with its expansion in Indonesia. Xapads currently has a market reach of over 550 million users globally with over 50 million unique users in Indonesia per month which can be a game-changer in helping the company bring high-end results for their partners. With its keen interest in sectors like e-commerce, food & drink, delivery, medical & health, fintech, entertainment etc, Xapads Media aims to clock around US$12 million over the next one year in the country.
Expressing his happiness, Mr. Edo, Country Head Indonesia, Xapads Media, said, “I thank Xapads Media for showcasing their confidence in my abilities, I am extremely delighted to join the fastest growing Indian Ad-tech firm which is looking at creating a mark in the Indonesian market. With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”