XOLO ropes in Irrfan Khan as Brand Ambassador for its smartphones & tablets business.
LAVA International Limited, one of the leading mobile handset companies in India, announced Bollywood ace actor Irrfan Khan as Brand Ambassador for its XOLO Brand.
XOLO has been at the forefront of mobile technology since its inception, and has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.
In 2013, XOLO also partnered with the iconic Liverpool FC which signifies the company's long-term intent to promote football across the sub-continent, to strengthen the engagement with younger, new-age consumer.
Announcing the association with Irrfan Khan, Sunil Raina, Business Head, XOLO said; “We are pleased to announce Irrfan Khan as Brand Ambassador and the face of XOLO brand. Irrfan Khan is an internationally acclaimed actor who has made his mark in both Indian & Hollywood cinema. He makes a perfect fit with our brand values of Passion, Curiosity & Honesty and will be instrumental in communicating the benefits of XOLO to consumers across India”.
Irrfan is equally popular among the urban as well as the semi-urban audience which will distinctly bring forth shared synergies, values and beliefs and help XOLO further expand its reach.
Expressing his excitement about his association with the XOLO brand, Bollywood actor Irfan Khan said, “I am excited to represent a forward-looking innovator like XOLO. To me, XOLO spells technology, innovation and evolves with the usage patterns of the consumers. I am looking forward to this association and the next line up of innovative products from XOLO”