XRBIA Developers partners with Ogilvy & Mather for their creative journey ahead
XRBIA Developers has awarded their creative mandate to Ogilvy and Mather with effect from April 2015.
XRBIA Developers Ltd a unique housing brand established in the year 1996, is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian. Promoted by Eiffel Group, XRBIA is headquartered in Pune - India with realty footprints spanning across Pune and Mumbai with over 6 million sq. ft. of existing development and 20 million sq. ft. of planned projects. The spends of the group is pegged at INR 80 crore for the current financial year
Confirming the news Rahul Nahar, Chairman and Managing Director, XRBIA Developers Ltd said, “Constant innovation and creative thinking have been the cornerstones of our value offerings and we found a perfect partner with Ogilvy & Mather as the extension of our creative team.”
Kunal Jeswani, CEO, Ogilvy & Mather, said “What excited me was the idea that they are bringing future ready homes to India. Looking forward to this partnership.”
Pradeep Iyengar, Chief Marketing Officer, XRRBIA Developers Ltd said, “We are delighted to partner with Ogilvy & Mather and are looking forward to the trademark creative differentiation that they can bring, which sits perfectly with what XRBIA is all about.”
XRBIA aims to provide sustainable housing solutions for every Indian and meet the need of infrastructural shortage by building 100 futuristic cities by 2030, out of which they have already announced the launch of 10 smart cities strategically located in value housing segment in the Mumbai Pune corridor.