Yahoo! Cricket's clean sweep!

Not only did the Indian cricket team treat their fans with a historic win at the ICC Cricket World Cup 2011, Yahoo! Cricket also won the hearts of millions by becoming the most visited website during the 44 day carnival. The Yahoo! cricket website witnessed a staggering 9.3 Million unique visitors between February 2011 and March 2011. The total time spent on the website witnessed an increase of a whopping 309%* and the Page Views also grew by 238%*. 72% of the audience who visited the website was in the age group 15-34 years. Women were not far behind when it came to keeping them selves updated as women audience on Yahoo! Cricket saw an increase by 221%*. (According to comScore April 2011)

The Yahoo! Cricket website captured the World Cup frenzy by keeping fans updated with the latest cricket news, live ball by ball updates, match schedules, live blogs, team and player profiles, interactive games, cricket photos and videos and cricket interview columns.