Yahoo! partners with MTS, unveils co-branded page for MBlaze users

Yahoo! India and MTS announced a service and content partnership for MBlaze, a high speed mobile broadband service by MTS. MBlaze users will now be able to access a Yahoo! and MTS co-branded page that will provide their account information and content including Yahoo! Mail, News, live TV and mobile search.

The co-branded page will deliver greater convenience for MBlaze customers as they will now have a single destination to obtain information such as their account balance, account status, mobile products, network coverage and to recharge the balance on their pre-paid accounts. Plans are underway to offer the page in local Indian languages.

Vishal Maheshwari, Head Mobile and Business Development, at Yahoo! Asia Pacific, said, "Yahoo! is focused on creating innovative and locally relevant experiences on the Internet for our users. Through our partnership with MTS, we have now made it easier for consumers to get to their favourite Yahoo! content and services while they are on the move. Yahoo! wants to be at the centre of people's online lives and this initiative with MTS will allow us to build and deepen our relationships with our audiences."

Yahoo! and MTS will introduce an Integrated Communications Suite for MBlaze customers that will include email, chat and social communications in the future.

Leonid Musatov, Chief Marketing Officer, Sistema Shyam Teleservices Ltd, said, "The co-branded Yahoo! and MTS homepage will provide MBlaze customers with greater convenience as they navigate the Internet. Our partnership with Yahoo! will benefit our subscribers as they can now access their Internet account information on the move from a single page. We plan to extend this service to our customers in local Indian languages in the near future."

MBlaze, the data service of MTS, is offered in 96 towns of India and has over 400,000 mobile broadband customers.