Yahoo! to announce "Digital Media Innovation' Award at EMVIES 2010

Yahoo! India is all set to announce the "Digital Media Innovation' Award at EMVIES 2010 to be held on August 27, in association with The Advertising Club Bombay. Among other categories, this award specifically celebrates the spirit of creativity and innovation in the digital advertising medium.

Nitin Mathur, Senior Director-Marketing, Yahoo! India said, "Yahoo! is committed to educate the advertising fraternity, bring global best practices and promote digital evangelists in the industry. With millions of Indians online, this medium offers a unique platform for brands to engage with consumers. We strongly believe that there is a lot of work, understanding and expertise that agencies are bringing in, which needs to be encouraged and supported."

Previously, Yahoo! India has instituted the Yahoo! Big Idea Chair at the Advertising Club Bombay's flagship Effies event, which recognizes agencies for their creative ideas and integrated campaigns. Yahoo! India has recently commenced "Fresh Fridays', a session to educate creative and media agencies on the digital medium.

Sunil Lulla, Chairperson, EMVIES Committee, said, "EMVIES 2010 is all about celebrating the true spirit of creativity and innovation in media industry. We are pleased to associate with Yahoo! India for the Digital Media Innovation Award, which is a reiteration of the company's commitment in enabling the growth of the digital medium ecosystem. This year too we have seen an increase in the response on the entries and the work on the Digital category."