Yamaha launches PAN India campaign 'The Call of the Blue 2.0'

India Yamaha Motor Pvt. Ltd. today launched the new pan India brand campaign ‘The Call of the Blue 2.0’ upon the trajectory of substantial success of the maiden campaign launched in the year 2018. ‘The Call of the Blue’ is the brand campaign of Yamaha that draws parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, style and sportiness’. The new campaign expresses a sense of reward upon the exciting, sporty and stylish experiences of Yamaha as the brand is revved up to incite racing excitement into Indian roads.

The Call of the Blue was launched in August 2018 to deliver the uniqueness of the brand by building up the exhilaration of Yamaha racing through its products and related experiences. The campaign witnessed a roaring success with outdoor activities conducted across 6 cities where a unique sportiness and excitement of the brand had entranced the motorcycle enthusiasts to throttle up the whole time they had spent into the world of Yamaha.