Yardley launches Activated Charcoal-based Body Washes under Yardley Gentleman range

Yardley announced the launch of its Gentleman range of Face & Body wash with activated charcoal indicating the brand’s foray into body wash category. With increased pollution and heightened hygiene concerns, the Yardley Gentleman 2-in-1 activated charcoal Face & body wash is the bathing solution to help cleanse dirt and offer germ protection.

Yardley Gentleman looking to widen its appeal to modern young men who undertake grooming regimens, have introduced this new range of body washes. Consisting of two variants, Classic and Urbane, they are paraben-free, leaving a long-lasting masculine fragrance. The creamy body washes come in a convenient pump with in-built locking mechanism and can also act as facewash to provide a quick & enhanced cleansing experience.

Mr. Manish Vyas, Business Head at Yardley India says, “The Charcoal Range stands at the center of the diverse needs of young and urbane male audience and their fast-moving lifestyle. We are thrilled with the launch of Yardley Gentleman 2-in-1 Activated charcoal Face & Body wash being added to the personal care aisle for Yardley Gentleman. I strongly believe that it will provide great value to the consumers and will be an ideal addition to the Yardley Gentlemen franchise.”

The all-new range of body washes are priced at an affordable rate of INR 250 each for the 250 ml pack. They will be available at the nearest stores and on ecommerce platforms