Yardley London’s campaign on new range of Floral Essence Shower Gels

Yardley has launched its new commercial on its all-new range  of Floral Essence Shower Gels. With the goodness of natural floral oils, it is richly  fragrant and good for the skin too. Aimed at young women, this new range  provides a luxurious bathing experience synonymous to a floral spa. 

Yardley, with 250 years of legacy in fine fragrances, has continually evolved to  remain true and relevant across generations. It believes in inspiring women to  showcase their true potential and step up to the best version of themselves. 

Manish Vyas, CEO, Wipro Yardley, said, “While Yardley has always being known for  its fine floral fragrances, through this new range of shower gel under Floral Essence sub brand, we intend to bring forth goodness of floral ingredients apart  from the fragrance.” 

The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network. 

Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance  uplifts you instantly and the floral oils work on the skin. It is like being in a spa  everyday.” 

Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, "Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can  transform a daily ritual into a magical moment.” 

The Floral Essence shower gels will be available at the nearest stores and on ecommerce platforms for Rs. 225 for 250ml.