Yash Raj Films and COLORS, saluting talented Indians

Soon to be released Lafangey Parindey, the latest offering from the Yash Raj banner and COLORS' unique reality show India's Got Talent Khoj 2 have come together to celebrate talent at its best. The film's leading lady, Deepika Padukone plays a character called Pinky Palkar, a blind girl who is a fabulous dancer on skates. Her life's ambition is only one ' to rise above all the "losers' living in her locality and carve a niche for herself. She will be seen participating in India's Got Talent in the film, to show the others that she can win in life. As part of this unique two-way integration, One Shot Nandu (Neil Nitin Mukesh) will come along with Pinky who will make an appearance in an episode of India's Got Talent Khoj 2 on Saturday, August 14. The show airs every Friday and Saturday at 9pm on COLORS.

Speaking about the association, Gaurav Gandhi, Chief Commercial Officer & Head - International Business, Viacom18 said, "We are extremely excited about the collaboration between Lafangey Parindey and India's Got Talent Khoj 2. The film's lead character does not consider her blindness as a handicap, but makes it her strength. A similar driving force is what defines the concept of India's Got Talent Khoj 2 that premieres on the channel this weekend. We are confident that our viewers will enjoy this celebration of talent on COLORS as well as on the big screen when the film releases in August."

"Our association with COLORS for Lafangey Parindey is not a regular movie marketing exercise but a unique integration based on the central theme of encouraging talent which is common to both the film and the show. Both the lead characters in the film, Pinky Palkar (Deepika Padukone) and One Shot Nandu (Neil Nitin Mukesh) come together with their individual aspirations to conquer the world. And what better platform than India's Got Talent which reflects the spirit of the movie and where anyone can rise to fame if he or she has a special gift and the will to achieve", said, Rafiq Gangjee, Vice President - Marketing & Communications, Yash Raj Films.