YEPME Collaboration With SRK Upcoming Movie- FAN
Yepme.com, India’s Biggest Online Fashion Brand brings a chance for you to get closer to Shah Rukh Khan with their latest brand association with SRK’s upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, scheduled to release on 15th April'16.
The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo. Hence, they get immortalised forever with their superstar- SRK!
The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies which along with clippings from the FAN movie teaser shows lakhs of fans expressing their love for SRK. It makes every SRK fan feel the magic created by their loved superstar over the years and prove that they are his biggest fan.
The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.