Yepme.com signs Rhea Chakraborty as its new Brand Ambassador

Yepme.com, India’s biggest online fashion brand today announced that they have got on board the Bollywood actress Rhea Chakraborty as their Brand Ambassador for their new brand campaign centered on the theme - ‘Fresh Fashion, Fresh Look’. The 360 degree campaign includes a series of 10 films that highlight Yepme’s focus on #freshfashion. The campaign connects Yepme’s ‘fresh’ credentials with the ‘fresh new perspective’, on clichéd ways of doing things. The campaign is currently live on all the channels broadcasting the World Cup live through the Star Sports network and will unfold along with the remaining matches of ICC World Cup 2015. This campaign works towards Yepme’s mission to democratize fashion in India for the style conscious 20 -29 age group of women & men. The brand has also launched a special ‘Rhea collection’ line of apparels and accessories she is sporting in the videos.

A former MTV VJ, Rhea made her Hindi film debut with ‘Mere Dad Ki Maruti’ and is the lead star in an  upcoming Y-Films production – Bankchor – a comedy about a bank heist. The tongue-in-cheek campaign, also being  conceptualized and produced by Y-Films for Yepme, showcases Rhea offering a ‘Fresh’  take on some of the ‘same old’ lines people say, be it Shopaholics, Social Media addicts, Fashion Designers, models or Moms of Single Girls. She brings the ‘freshness’ into the campaign with her witty and humorous reactions that outline Yepme’s ‘Fresh Fashion, Fresh Look’ attitude.

Says Anand Jadhav, President, Yepme.com, “The campaign about a fresh take on various aspects of our lives is exciting and very new in its thought. We are constantly introducing a fresh new collection every week with a large number of new designs and capturing trends that are catching the fancy of the Indian youth. The whole campaign is about ‘No more same old, Go Fresh, Go Bold’. This fits in well with the very DNA of the Fresh Fashion campaign of Yepme. Rhea is a great fit for this idea to be brought out alive. She is the fresh new face and a talent to look out for. We are very happy to have her as our brand ambassador to deliver a fresh look consistent with our Fresh Fashion campaign.”

Adds Rhea, “Yepme is an exciting fashion brand, connecting the youth of India. As a young actor, everything new and different is an opportunity and worth its while. This new series of films is really fresh in its approach and provides for a fantastic idea. For me it’s a privilege to be the face of such a fantastic young brand like Yepme.com”

Other Bollywood stars that have endorsed Yepme include the likes of Shah Rukh Khan, Farhan Akhtar, Sonu Sood and Esha Gupta.  The brand has also recently launched its Spring/Summer 2015 collection inspired from the latest & fresh international trends. Enhanced with a bright, cheerful season-appropriate colour palette, interesting graphic quotes and summery prints, the range is replete with stylish cuts, high-performance fabrics and contemporary details. The collection can be viewed on Yepme.com.

Yepme is growing at a fast clip, with its revenues increasing at the rate of 3 times, year on year. It dispatches 500,000 plus units each month. The brand has also seen great traction on the mobile front with its revenue from mobile devices having recently exceeded its revenue from desktops.