YES Bank appoints Jasneet Bachal as Chief Marketing Officer

Jasneet Bachal joins YES Bank as Chief Marketing Officer according to her LinkedIn profile.

Prior to joining YES Bank, she was Senior Vice President and Head of Marketing at Kotak Life for more than 3 years. At Kotak she was responsible for brand management, customer experience & engagement, sales support, product development, corporate communication, CSR and e-insurance business. She also oversaw the marketing function for Kotak General Insurance.

She spent 8 years at Kotak Mahindra Bank and was Senior Vice President – Group Marketing at the organisation before she moved to Kotak Life. During the course of her career, Bachal has been associated with organisations such as Star TV Network, CNBC TV18, Sony Entertainment Television, Bennett & Coleman, and MTV Networks India.