YES BANK in its new campaign showcases its best-in-class interest rates and future ready digital solutions

YES BANK, India’s fourth largest private sector Bank has launched a multi-media advertising campaign for its key Retail Liability products: Savings Account, Current Account and Green: Future Deposit. The campaign's ethos revolves around the need of creating an evolving and aspiring India, that wants to grow, aims for progress in life and does not wish to settle for anything less.

The launch of these consumer-centric advertisements is another testament to the strong retail products proposition of the Bank to provide best-in-class interest rates and future ready digital solutions. The campaign also aims to create an instant connect with the customers. The campaign was ideated and executed by Triton Communications, India's leading advertising agency.

• YES BANK provides one of the highest Savings Account interest rate of 6% p.a. vis-à-vis 3.5% p.a. by other major Private sector Banks
• YES BANK's Current Account solutions, are tailored around specific MSME needs, along with the provisional access to YES MSME – India’s 1st MSME Banking App
• Green Future: Deposit,a first-of-its-kind special paperless Fixed Deposit, provides a peak interest rate of 7.5% p.a. for regular clients and 8% p.a. for Senior Citizens. YES BANK further plants a tree on every FD opened

Speaking on the campaign, Mr. Rana Kapoor, MD and CEO, YES BANK, said, “This significant campaign is synergistically aligned with the 14^th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. YES BANK’s superior offerings on Savings Account, Current Account and the innovative Green: Future Deposit is sure to deliver greater value to our customers”

Explaining the campaign, Rajat Mehta, Senior President & Head - Retail Marketing and Brand Management said, “YES BANK is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the INDIA bole YES! positioning of the brand, which is a salute to the indomitable spirit of the people of our nation. Through this 360 degree campaign, we aim to highlight the positive transformation that the consumers are seeking and YES BANK’s role as a trusted partner in this journey.”

Virendra Saini, Executive Director, Triton Communication, adds, “For an aspiring nation that believes impatience is a virtue, for a nation that wants to turn its dreams into reality ‘today’ and won’t settle for anything less than the best, YES BANK, with its best-in-class products, services & technology, aims at giving more to its customer. This is exactly what we have tried to portray in the new communication, to strengthen the brand’s connect, with its customers”

Credits:

Client: YES BANK

Agency: Triton Communications

Creative Director and Scriptwriter: Atul Purohit

Business & Branch Head: Virendra Saini – Triton Communications

Account Management: Paramjit Singh Talwar, Mariam Jhabuawala

Production House: Aum Sai Productions

Producer & Director: Raju Desai