Yo Yo Honey Singh invites talent for brand music video for American Swan
Online Fashion & lifestyle brand American Swan (americanswan.com), which has roped in Yo Yo Honey Singh as its brand ambassador, is now all set to woo its young consumers by giving a chance to get featured in its upcoming music video which will feature the famed rapper. The American Swan association is Honey Singh’s 1st brand endorsement in the Fashion genre. The 31 year old singer-composer who has an international fan following has belted a series of smash hits thus striking a chord amongst the younger generation. And now he is ready to bestow his flamboyant liveliness to the brand by composing a music video and giving a chance to younger talent to star with him.
For the music video, the brand has chosen to use social media as the primary channel to invite entries for the “Yo Yo and You” contest. Aspiring talent can send in their audition photos and video on the website https://yoyoandyou.americanswan.com.Honey Singh and American Swan will select 1 male and 1 female winner who will get a chance at stardom and share screen space with the international composer in the brand music video. Within a week of the contest launch & the association, the brand has witnessed a phenomenal response to this online engagement and the numbers speak for themselves. With a staggering 5.5 Million people reached through the campaign and the number of entries crossing 1000+ the brand is gearing up for a high brand recall in the weeks ahead.
Speaking on the association, Honey Singh has also announced about this engagement on his Facebook fan page which already has a staggering 25 million fans. ‘Attention ‘Brown Rang-ed’ beauties and ‘Blue Eyed’ lasses! It’s time to ‘Party All Night’ as I am joining American Swan: Fashion Country as its brand ambassador! #YoYo4AmericanSwan.
Speaking about this initiative Anurag Rajpal, Director and CEO, American Swan said ‘We, as a brand have always believed in promoting young talent and giving them a chance to promote and hone their forte. The participation and response that we have received so far has been truly overwhelming. What has worked, as always, is the power of social media as the right medium to reach out to Gen-Y.’
For the ‘connected’ Gen-Y, Honey Singh fans, music & dance enthusiasts and the digital natives, there is a lot of fun and excitement to look forward to in the coming weeks leading up the launch of the American Swan music video. Contest closes on September 30, 2014