Yo Yo Honey Singh launches new album on Hungama.com

Indian rapper, singer and performer Yo Yo Honey Singh who has taken the musical world by storm, has unveiled his next offering. The singer launched his all new album, ‘Desi Kalaakar’, exclusively across the digital platforms of Hungama.com. At the launch event that took place yesterday at Sahara Star, Mumbai, Honey Singh also performed the title track from the album featuring Sonakshi Sinha from the much talked about album.

The event witnessed the presence of prolific members of the music industry like Neeraj Roy and Siddhartha Roy of Hungama Digital Media Entertainment and producer of the album, Bhushan Kumar, MD & Chairman of T-Series. The launch was hosted by RED FM 93.5’s dynamic RJ J Man.

At the event, Yo Yo Honey Singh, in his charming and quirky style performed and shared his experience on his journey of the album. The album was then launched exclusively on Hungama.com.

Talking about the digital platform and the launch of the album exclusively on Hungama.com, Honey Singh said, “It is great to be associated with India’s leading digital music player like Hungama for the launch of Desi Kalakaar. I am thankful to Hungama for giving me this opportunity to reach out to a huge consumer base of digital audience. Reaching out to them via Hungama platforms will help us reach out to fans globally.”

With this launch, Hungama.com users and Honey Singh's fans and admirers across the world, can now be among the first ones to listen to his album on Hungama.com app and web exclusively.

Commenting on the launch of the album on Hungama.com, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “It gives us great pleasure to exclusively launch Yo Yo Honey Singh’s album on Hungama.com. Yo Yo Honey Singh has fans across the world and our endeavour at Hungama is to create a strong presence for this album across digital platforms via our music app.”

On producing the album, Bhushan Kumar, MD & Chairman of T-Series, said, “We are ecstatic to work with a talented artist like Yo Yo Honey Singh and with our long term association with a leading player like Hungama.com, we are reaching out to music enthusiasts globally. With Hungama’s digital reach, I am certain that the album will create great records and hit the right note with the listeners.