Yoodlee Films unite its regional strategy as Producers for Nivin Pauly's 'Padavettu'
The Liju Krishna Malayalam directorial will also star Aditi Balan
Saregama's Studio arm Yoodlee films have come on board as producers for the Malayalam film 'Padavettu'. Co-Produced with Sunny Wayne, the film written and directed by Liju Krishna will star the acclaimed actor Nivin Pauly.
Yoodlee Films’ foray into borderless entertainment and southern cinema is not new. It has already produced the National award-winning Tamil film KD in 2019 and the Malayalam- Tamil bilingual Abhiyum Anuvum earlier.
Siddharth Anand Kumar, Vice President, Films at Saregama India, says, “Padavettu is a strong narrative about an underdog's awakening to his true potential when pitted against circumstances. Given the amazing work being done by Nivin and the unique directorial vision of Liju Krishna, ‘Padavettu’ is a story that we are excited to produce. Yoodlee Films is aggressively looking at producing a spate of regional content in the coming months, and the inclusion of this film in our slate with such an illustrious team is a matter of great pride for us.’’
Director Liju Krishna says, “Padavettu is a political drama relevant to our times. It endeavors to portray the relentless pursuit of the layman, the oppressed section of society who is in a constant struggle and fight to reclaim their unique identity and rightful place in a world meant for all! Padavettu visualizes the aspirations, pain, and joy of life in an idyllic village in North Kerala. The fact that the film has many locals performing in it with due support from the villagers makes Padavettu truly a film from the people, by the people, and for the people.”
Co-Producer Sunny Wayne says, "The fact that accomplished production houses like Yoodlee Films are now backing Malayalam cinema is a testament to the fact that the Malayalam industry is rapidly growing and increasingly gaining pan-India prominence with due support from OTT platforms who are now betting big on Malayalam films."
Multi-award-winning superstar Nivin Pauly is going through an intense physical transformation for the role in Padavettu. Nivin believes that borderless synergies are the future of entertainment and says, “Padavettu is a story that impacted me hugely when it was first narrated. It’s a story of second chances and finding the inner mettle to stand up against the wrong. I strongly believe that the storyline, emotions, and the beautiful portrayal of characters will connect well with the audience and earn the film a great reception widely ”.
Aditi Balan whose work has also won her nationwide critical acclaim and a massive fan following add, “It is heartening to see Malayalam films claiming a pan-India following. The fact that Yoodlee is backing Malayalam cinema in such a significant way, is indicative that more such collaborations will become the norm.”
Siddharth concludes, “As far as we are concerned, we look at India not just in terms of one but many film industries that can potentially win over the global audience. We also do not want to neglect digital content consumers in smaller towns who want to enjoy stories in their native languages. We believe that the next big set of audiences will emerge from there and so we want to produce content in various regional languages like Tamil, Punjabi, Malayalam, Marathi, etc. There are unheard stories and an inexhaustible talent pool in every corner of India, and it would be myopic to limit content creation to just Hindi or one or two languages.”
'Padavettu's Executive Producer is Bibin Paul. The music is tuned by Govind Vasantha. Deepak D Menon is the Director of Photography and Shafeque Muhamm is the Editor.