Yoshiya Ayugai & Lee Hunt to speak at PromaxBDA 2016 in India

PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organisation, has announced the 13th edition of its annual conference – PromaxBDA India 2016.

Well-known market visionaries Yoshiya Ayugai and Lee Hunt will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stand a chance of being recognised at the PromaxBDA Awards in the midst of the best in the business. Promax BDA Boot Camp is slated to take place on May 11 at Indian School of Design & Innovation, whereas Master Class Session is scheduled for May 12 at The Westin, Mumbai.

The event will witness a lineup of workshops, including ‘Death of the Channel Brand?’ and ‘Dynamic Branding By Lee Hunt’, a visionary, strategist and industry thought leader and a very interesting animation workshop ‘Get Shorty: Snackable Animation’ by Yoshiya Ayugai, an animation industry heavyweight.

Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.

Commenting on this year’s conference, Rajika Mittra, Country Head (India), PromaxBDA, said, “With the kind of overwhelming response that we got for the new format last year, and the 25 per cent increase in our call for award entries this year, we can only imagine about the positive impact these awards will have on the marketing industry. Not only does this edition of awards have workshops in Bootcamp and Master Class sessions where participants can sharpen their skills and get inspired by some the world’s most respected international and local industry expert, but also has some of industry’s biggest marketing giants and thought leaders like Lee Hunt and Yoshiya Ayugai.’’