You are as successful as the last show you make: Myleeta Aga
BBC Worldwide strengthens its standing on Indian television with the launch of its two new shows Nach on Bindass and ‘Dil Ko Aaj Fir Jeene Ki Tamanna Hai’ which airs on DD. Both the shows belong to two different genres of television. While Nach is a scripted Reality show which showcases the journey of three young boys who have always dreamed of competing in an international Dance show, Aaj Phir Jeene Ki Tamanna Hai is a fiction show which focuses on the story of a poor girl who wants to pursue her own dreams in the field of dance against her family’s wishes.
BBC has had a very long relationship with dance. Their association with dance started with their production of Jhalak Dikhlaja for Colors which has been a very successful IP Property for them. As Myleeta Aga Williams, Managing Director and Creative Head, BBC Worldwide India states, “The fact is when you do something well once, you become an expert on it and you know that attracts channels to you. Also with every progressive dance property we do we are getting better at it, I would not say perfect but practice definitely make you better. It started with Jhalak, and from there we have been going from strength to strength and that has allowed us to really build expertise in it. It has made us aware of new things that are happening in the world of dance and to build stories on it.”
On the rationale behind the new show Nach, Myleeta says, “Nach is a journey three young boys who had always dreamed of competing in an international dance competition. So it was very much an original concept but coming from real ambition of these people and has been specifically designed for the Indian audiences.”
BBC already has a very successful IP property with Bindass ‘Yeh Hai Ashiqui’ which is continuing being a very successful franchise for them, she says “Absolutely I think the concept is very much in the heart and dreams of our young Indian. As well as there is a huge social media aspect to this show which has been driven by Bindass to experience many aspects of this show through social media like Twitter, Facebook etc.”
While talking about their first time association with DD with their new show ‘Dil Ko Aaj Fir Jeene Ki Tamanna Hai’, she states, “We are doing a show that we are incredibly proud of, so we are really pleased to be partnering Doordarshan for the new show. The channel is also repositioning itself and so we are happy to be partnering them.”
Digital has become the need of the hour, so what are the steps that BBC are taking in that direction. Myleeta opines, “We have recently signed VOD deal with Tata Sky, but that is for content licensing not production. As for the show Nach, it has been a very positive step forward. So while we are producing this show we are also working on the element, which need to be in the digital interface with the audience. As an audience when you watch this show on TV, you are also interacting about it on digital.”
BBC for now has its kitty full with a number of shows running on different channels. As for now, they have a show with AXN, Doctor Who with FX and are doing a lot of work with Discovery as well.
While talking about some of the successful IP properties that BBC has been associated with, Myleeta opines, “I always say that in the areas of content you are only as successful as the last show you make. Fortunately we have quite a few shows that are doing well but each of them is a project that we treat separately. We put a lot of effort in making sure the value that we believe in as a company shows in the content that we make. We put a lot of time into research, a lot of time into getting the right mix of people together on our project, and it is then we taste success.”