Young men are driving ChatGPT’s momentum in India: Comscore

Much of 2023 so far has been dominated by the accelerated adoption of generative Artificial Intelligence. Starting with research organisation OpenAI’s ChatGPT platform, the first three months of this year has seen several such AI chatbot platforms being launched by the tech giants – ranging from Microsoft, Google, Meta, China’s Baidu, as well as a plethora of other tech companies across the world.

As per a report by Comscore, OpenAI registered more than 1 million actions on social media in January 2023 – double the number it had generated in the entire fourth quarter of 2022. For ChatGPT, the numbers are even higher, with 9.2 million actions in January 2023, a 330% increase compared to Q4 2022.

OpenAI has just released its latest offering, GPT-4, on March 14, 2023 to scale up deep learning. “GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs) that, while less capable than humans in many real-world scenarios, exhibits human-level performance on various professional and academic benchmarks,” as per OpenAI’s website.

According to Comscore’s findings, the social engagement of ChatGPT shows a steep curve from December 2022 onwards where it stood at 2.1 million, to jump to 9.2 million in January 2023.

How are people accessing ChatGPT?

Comscore states that a measure of this can be approximated through the number of people who visited OpenAI’s website – either through desktop or mobile devices. Specifically, received over 24 million unique visitors in India as of January 2023. Mobile was the most popular platform for accessing the website, with over 20 million unique visitors, compared with 3.6 million on desktop devices. On average, mobile users also spend more time on OpenAI’s website – 22.1 minutes per visitor per month – compared to 11.5 minutes per visitor per month on desktop.’s audience profile

A demographic breakdown of OpenAI’s audience by Comscore shows that those aged 15-24 years old are the most over-represented: OpenAI’s reach within this group (at 8.9%) is nearly two times higher (UV composition index = 188) than its average reach on the Internet (at 4.7%).

For men aged 15-24, the hype around ChatGPT has propelled into the top 150 sites and apps most visited in India (#134) on January 2023. However, in terms of user engagement, this demographic spent an average of 21.4 minutes per month on the site – significantly less than the 13 hours per month they spent on Instagram mobile application or the 12 hours per month they spent on Yet it compares well with high profile sites such as Wikipedia (6.7 minutes), media sites such as Bhaskar and Sportskeeda (22.6, and 9.6 minutes, respectively), or the popular education site BYJUS (6.7 minutes).



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