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Youth on Role Models

“Role Model”- not what you think it means. It has been beaten with a stick and chased out of the youth sub-culture. Where has all the power gone which the icons carried with them? Well, it’s the YOUTH THEMSELVES. They’re the emperors now.

When together, the youth hold the power to create, choose and change their icons. Digital Socialites mark a revolutionary shift into the way idols are perceived which is why today there is no perfect idol but there is a “perfect youth”. Instead, every idol has one exceptional quality that the youth adopts to make themselves a better package. Youth prefers adopting qualities than copying. The difference is that while adopting means taking and exception feature from an idol and blending it with one’s own personality.

By MTV Insights Studio:

MTV Insights Studio brings you the latest from the life of the youth. This unique understanding comes from being a part of their lives every day and not from watching them from the outside. The statistics and trends are taken from various MTV youth studies including Age of Sinnocence, Digital Socialite, Recreation Redefined and discussions on MTV iSpeak. The researches capture responses from 15-24 years across 10+ cities across India. MTV iSpeak is a network of youth in age of 18-24 years from colleges across 10 cities provides a continuous connect to the youth life. For more youth trends, please click on www.mtvplay.in or write to us at insights@mtvindia.com

 

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