YouTube 360 degree: Another marketing innovation from Star Plus
STAR Plus launched Dance+ this Sunday with the promise of showcasing superlative dancing. As a part of the launch campaign the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature. YouTube 360 serves up videos that give you a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed.
(For the best experience, view it using the YouTube app on an Android or iOS mobile device -(https://www.youtube.com/watch?v=wfCfXe3JqIw)
For the first time in India, a brand used the YouTube 360 feature to showcase video content to connect with their audience. The one minute long video showcased some of the Dance+ performances in 360 giving viewers a chance to see the entire set, stage, audiences and super judge Remo D Souza by a simple rotation of their Mobile device. The video garnered more than half a million views within a few hours of launch prompting viewers to actively share it on social media.
The Dance+ 360 video also featured on YouTube's 360° Global Channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike (https://www.youtube.com/channel/UCzuqhhs6NWbgTzMuM09WKDQ).
A Star spokesperson said ' At Star Plus we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance + for our viewers'
Watch Dance + every Sunday at 8 PM only on Star Plus!