YouTube Announces Expansion of Shorts to all US Users

YouTube has launched its Shorts feature test initially in the month of March where it provided access to selective users in US. The company is now expanding Shorts to all US users, with broader access in the coming week.

"Over the next week, all creators within the United States will have access to the Shorts camera", said Conor Kavanagh in the YouTube video.

Considering the content option, Shorts will generate more interests and new opportunities for the users in the app.

As with features of Spotlight on Snapchat, and Reels on Instagram, Shorts has been a winner for YouTube, with the company seeing particularly good response among users in India.

In their recent announcement, YouTube also outlined a range of new additions for Shorts.

YouTube is also increasing the duration of Shorts from 15 seconds to 60 seconds that will provide users to create content with more capacity within Shorts clips.

Company is also looking to add the shorts tab to the bottom navigation options in the app, for Shorts discovery.

This feature is set to expand YouTube in a much bigger element and better experience for the users to explore within the app.

YouTube's also adding new Shorts filters, available in both the recording and editing screens, which will provide more creative presentation options for your Shorts clips. 




News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing