Youtube claims to be more shoppable by adding browsable product images

Google’s Youtube unveiled a new direct response ad format last week, it claims that it will make ads on YouTube more shoppable by adding browsable product images that link from the video directly to a brand’s own product page.

Nicky Rettke, director of product management at YouTube Ads, announced the launch in a company blog post, in which she noted that prolonged store closures and other measures introduced to combat the coronavirus pandemic have forced brands to recalibrate their media campaigns to focus on driving online sales.

In addition, YouTube announcing Video action campaigns, a simple and cost-effective way to drive more conversions across its platform.

It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign.