YouTube’s ‘MediaKit’ to help more creators secure branded content deals

YouTube Studio's new 'MediaKit' feature aims to assist more artists land branded content deals by allowing them to better develop their channel's pitch for potential ad partners in the app.

The YouTube MediaKit display, which will be available shortly via the BrandConnect page in YouTube Studio (for those who've signed up), will give you a shareable summary of your channel's viewership and viewer numbers, such as subscribers, unique viewers, average watch time per clip, and more. This display will also allow channel administrators to update their channel bio, which will not affect their public bio in the app.