YRF's 'Band Baaja Baaraat', dominates the Mumbai Western Railway stations!

Yash Raj Films has done a remarkable job of targeting Mumbaikars through DSN's Western Railway Videowall Network. Plastering over 50 videowalls across 20 stations, Band Baaja Baaraat is all you can see as you enter select stations across the Western Railways.

One of the most colorful videowalls executed yet, DSN is very proud to partner with YRF on this campaign. With over 40 lac commuters traveling by the Western Railways on a daily basis, the Videowall medium has grown to be a favorite amongst marketers for making a big announcement in Mumbai. What is so special about DSN's videowall property is that it combines static and dynamic elements which pack a great punch in breaking through the clutter. Clients have consistently seen over an 80% recall in their messages.

Devang Shah, Sales Director, DSN, said, "YRF has used the Videowall medium very well. They really understand and appreciate how innovative digital outdoor branding has a multiplier effect while being extremely cost effective given that there is a huge recall amongst commuters."

YRF Studios is India's leading Entertainment Conglomerate. YRF Studios is spearheaded by Yash Chopra ' a leading light of the Indian entertainment industry for the last five decades.

DSN is a leading digital OOH company headquartered in Mumbai with networks spread across 22 cities in Café Coffee Day, McDonalds, Colleges and Railways. Run by 28 year old twin brothers Gaurang and Devang Shah, both Wharton Graduates, DSN has carved out a niche by rolling out over 1400 panels across highly visible and braded locations, establishing a very unique digital out of home platform for brands.