Yuvi bats for EazyDiner's World Cup campaign
EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador. The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup. The campaign will be on until the 14th of July.
EazyDiner has partnered with leading private Banks namely Axis Bank and Citibank who will also roll out the offer to their respective customer base. The campaign will reach out to over 1.5 million EazyDiner users that will enable them to watch world cup matches and enjoy special offers at some of the most popular restaurants across the cities of Delhi/NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Goa, Ahmedabad, Jaipur, Lucknow, and Chandigarh. Axis Bank and Citibank cardholders will be privy to additional offers.
Brand Ambassador and investor Yuvraj Singh will be the face of the campaign who will leverage over 10 million of his followers on social media to promote the same. Talking about his involvement in the campaign, Yuvraj Singh said, “The Cricket World Cup brings with it an excellent opportunity to watch the matches with your loved ones at some of the leading restaurants. I am proud of being part of EazyDiner which helps enable this friction-free eating out experience at the top restaurants in India and is bringing such great offers for the consumers."
Bank partners will focus on leveraging their existing customer base to offer them the best opportunities for eating out during the campaign. Indian restaurants usually have an occupancy rate of about 46% which jumps to 60% during festivals and special events. Even, people tend to spend more on eating out during such occasions. During the World Cup, most of the restaurants do live screening of the matches as a value-added experience for their customers, enabling them to spend time with their family and also watch the matches on bigger screens.
Talking about the campaign, Rohit Dasgupta, CEO and co-founder of EazyDiner, said, “Cricket World Cup is undoubtedly one of the biggest tentpole events in the Indian calendar. With this campaign, we aim to impart an enjoyable dining and entertainment experience to diners across India. For the restaurants, the campaign aims to drive higher footfalls and thereby generate more revenues during this month long event. We are also extremely excited to have Yuvraj, who won India the 2011 World Cup, on board for this month long extravaganza.”
Speaking on the partnership, Sanjeev Moghe, Executive Vice-President & Head of Cards & Payment, Axis Bank said, ‘’We are glad to be associated with EazyDiner to offer our customers a great value-added proposition. Cricket World Cup is a big event for most Indians and this offer will certainly be appealing to them. We, at Axis Bank have always aimed to introduce innovative and experiential offerings for our customers.’’
Arjun Chowdhry, Head of Credit Cards, Payments, and Unsecured Lending, Citibank India said, “Citi provides value-driven offers to our card customers through partnerships with progressive and relevant lifestyle partners as we are committed to being an intrinsic part of the client journey, whether it be online, while dining or during vacation. We are delighted to partner with Eazydiner for the Free Hit campaign.”
As per research studies, Indians eat out less than 5 times a month vs their counterparts who eat out over 15 times a month. The food services market in India is worth over $48 billion annually and the trend of eating out is growing at a steady pace. Millennials spend about a one-third of their income on eating out and on entertainment which presents a massive opportunity to the restaurant industry in India to attract new users as the millennial population is expected to grow to over 400 million by 2020.