Zapak.com taking the lead in innovative marketing strategies

Mumbai witnessed a glamorous afternoon with the cast and crew of the movie "Game' for the Grand Finale of the "Game" contest hosted by Zapak.com, India's leading gaming portal. Abhishek Bachchan and Sarah Jane Dias were present with the Producers Farhan Akhtar and Ritesh Sidhwani & Director Abhinay Deo at the event to cheer and game with the finalists of the Zapak.com ran a two week contest on www.game.zapak.com where users logged in and answered a simple question on the movie. The player then got access to play two adventurous games and score high.

The contenders for the grand finale were chosen on the basis of their answers and the score created. The movie star cast also traveled to Delhi and Bangalore to choose two on-the-spot finalists for the grand 10 lucky finalists were flown down to Mumbai for the Grand Finale where they played Zapak games and enjoyed the afternoon with their favourite stars!

Commenting on this Ritesh Sidhwani, producer of the film said, "We got a very good response to this contest which played across in 10 cities. This was just a way to get the audiences involved in the contest and get an opportunity to play and spend time with their favourite actor. The 10 winners from across India are here and have got an opportunity to play with their favourite actor and spend time with him."

Commenting on this initiative, Manish Agarwal, COO, Reliance Entertainment ' Digital Business said, "What better platform than Zapak.com for the movie titled "Game' to reach out to over 8 million users who game regularly. The contest was a unique way to generate excitement amongst the target audience for the movie. We received a whooping 3 lakh entries for the contest. The digital platform is an integral part of any marketing plan today and the movie business in India is realizing the strength of it."

Further speaking exclusively to Adgully, Agarwal said, "I believe these kinds of interactive engaging strategies is the way forward and companies like Zapak will have to take the lead in creating more such case studies and realize that this is a great innovative marketing tool rather than just spending dollars in traditional media."

Game, releasing on 1stApril, is a story of 4 strangers who have been invited by the reclusive Kabir Malhotra, to his private island of Samos, Greece. They don't know each other and they don't know him; and by the next morning they will wish they had never come. Game is a whodunit tale spanning 5 international cities; a slick edge-of-the-seat crime thriller with twists and turns involving love, revenge, retribution and good old-fashioned murder where everyone is a suspect, and every Suspect has a motive. | By Janees Antoo [janees(at)adgully.com]

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