ZAYN X ARNETTE Level 02 is heading to Retro-Town

Drop #2 of ZAYN x ARNETTE is ready to play: RETRO TOWN is here. 

Made to frame the looks of gamepad legends, the  second release of the successful ZAYN x ARNETTE  collab takes the artist’s creative vision into a new  dimension. Set somewhere between Utopia and the  future, in this edition ZAYN explores his passion for  old-school video games, playing out the second level  of this game-within-a-game through the colorful lens  of four hyped eyewear styles.  

“I think the RETRO-TOWN looks are cool,” states  ZAYN. “I’ve always been into gaming, so I was  very interested in putting those design ele ments and aesthetics into this collection drop  with ARNETTE. I like the look of the DAKEN, it’s  a mix of modern with an old-school vibe.” 

Named after legendary characters from epic graphic  novels and cult movies, these statement shapes and  gender-neutral profiles take us tripping through an  alternative reality with synth-pop shades that see  beyond the hype. Plus, with sustainable bio-acetates  and bio-lenses in the mix, they offer win-win style for  environmentally conscious trendsetters. 

With a note of 90’s nostalgia and loads of  contemporary attitude, the campaign is just as fun,  positive, and unexpected as the frames themselves.  Heading down a sunset boulevard towards the  neon lights of his multi-screen game room, ZAYN  transforms vaporwave visuals and graffiti art into  brand new looks. With glitch-pixel color blocks and  lumo layers tuning up the design of his custom  frames, graphic Z lens or frame logos, ZAYN x  ARNETTE temples and dedicated packaging give this  collection its exclusive identity. 

ZAYN X ARNETTE Level 02 is heading to Retro-Town –  Are you ready to play?