Zed Black extends a ‘thank you’ gesture on ‘Doctors Day’

To salute the undying spirits of our healthcare personnel, who have worked tirelessly saving millions of lives during the Covid-19 crisis, agarbatti brand Zed Black revived its flagship campaign, ‘prarthna hogi sweekar' by launching its bestseller Zed Black 3in1 Agarbatti packaging dedicated to our frontline warriors, this Doctors Day.

The company sells over 15lac retail packs daily across a wide range of fragrances and the new packs saluting the indomitable spirit of our Doctor fraternity are available across retail and e-commerce platforms with immediate effect. 

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The packaging changes has been made in the large pack of Zed Black 3in1 Agarbatti, MRP Rs.60 only, one of the top selling SKU`s for the brand and is an initiative of MDPH Group to thank and appreciate the efforts of all the heroes who are saving millions of lives during the pandemic. 

As per the Indian Medical Association (IMA), the country has lost 1,500 doctors to Covid-19 in the past one year. July 1 is celebrated as Doctor’s Day to honor all the doctors. As the world faced pandemic, our lives took a backseat but the responsibility fell on the shoulders of our frontline workers. Our doctors have been tirelessly and whole heartedly working to save us, our people and nation.

"‍We believe these words "Thank You Frontline Workers", when reiterated, gives a sense of much needed gratitude and shows unconditional respect towards their selflessness and every single effort they make for us without worrying about their own health and life. Therefore, as a national Agarbatti brand, Zed Black honours their relentless noble work in these troubled times.  Using our pack and then extending the campaign to other mediums seemed the best way to show gratitude', shared Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black. 

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"As a brand which endorses prayers & beliefs we believe in delivering purpose-driven campaigns that are a reflection of our brand value and continues the same conversation since inception", adds Anshul Agrawal,  Director, MDPH Group.  Zed Black is the first in Agarbatti industry to honor frontline workers & Covid Warriors by undergoing a packaging change.  

Indian cricketer MS Dhoni has been the face of the Mysore Deep Perfumery House since 2017 and continues to do so. Company’s flagship brand, Zed Black Agarbatti, is amongst the top 3 brands in its category in India. The brand is a key player in all segments of Puja categories such as Agarbatti, Dhoopbatti, Dhoop Sticks, Cones, Sambrani and more.

Also, Zed Black's popular ‘Manthan’ Dhoop brand is endorsed by Bollywood Superstar Hrithik Roshan.