Zee 24 Ghanta curates special line-up for Durga Puja
Amid these challenging times, Zee 24 Ghanta, the news channel of East, curated a special line-up for the Durga Puja celebrations urging viewers to celebrate responsibly. The campaign, done along with a bouquet of brands from all over the country, attracted the attention of millions.
Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the epic festival with a line-up consisting of ten exclusive shows telecasting Puja-related content for over 45 days totalling over three thousand minutes of fresh content.
Participating brands were: Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari and Kinnova.
This epic coverage saw various successful brand integrations. Spices from Sunrise Spices were displayed and used to cook the delicacies on the show Pujor Ranna Banna. In that show celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion.
A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Atin Basak on a Tata Pravesh door.
Special prizes were given out by Shyam Steel (district Pujas), and Tata Pravesh (one puja in the city, district and apartment) in association with Zee 24 Ghanta.
ZEE 24 Ghanta CEO Purushottam Vaishnava said: “Durga Puja is the biggest festival in the region & the kind of acceptance and response we have received from the viewers and other stakeholders is stupendous, the kind of content that our team has designed and executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook and corner of the state”.
Zee Media Corporation Limited CRO Manoj Jagyasi added: “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations & integrations. Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader”