Zee awards digital biz to Interactive Avenues

Zee Network is one of the largest television broadcast networks in India. In a latest development  they have awarded their digital and social media marketing duties to Interactive Avenues. This will include handling duties of Zee TV and Zee Cinema by the agency.

 

A multi agency pitch was called three months ago and Interactive Avenues have been awarded the business. This development has been neither confirmed or denied by Mr.Amardeep Singh, Co-founder and CEO of Interactive Avenues. However it has been confirmed by senior level sources at Zee. It is learnt that the agency has already started working on Zee Networks Facebook and other social media accounts.

 

Since digital has become an important part of marketing strategies of most GECs, after the appointment of Interactive Avenues, more can be expected from Zee on its digital communication front.

 

Interactive Avenues started digital media marketing in 2006. Their clients are from sectors such as finance, telecom, travel, e-commerce, automobiles, IT and education. They have offices in Mumbai, Delhi and Bangalore. Their comprehensive bouquet of services range from media, creative, to search analytics and mobile. They are the preferred choice for blue chip companies and the number one Digital media agency in India.