ZEE bags top honours at Brandon Hall Group HCM Excellence

Zee Entertainment Enterprises Ltd. (ZEE), a leading Global  Content Company, won three key awards at the prestigious and globally acclaimed Brandon Hall Group HCM Excellence Awards 2021.  

As an ‘Academy of Talent’ in the realm of Media & Entertainment, ZEE has bagged Silver  for Best Advance in Custom Content; Bronze for Best Advance in Employee  Engagement & Best Unique or Innovative Learning and Development Program. Click here to view the global winners of the Brandon Hall Group Excellence in Learning  Awards 2021. 

The awards feature two annual programs recognizing the best organizations that have  successfully deployed programs, strategies, modalities, processes, systems and tools that  have achieved measurable results. ZEE has been felicitated amongst the best in the  esteemed list of global companies, recognizing its employee focussed Learning and  Development initiatives and a people-first approach. 

Capability building has been one of ZEE’s key focus areas and the Company has been  substantively increasing the quantum and coverage of its learning initiatives. Keeping  gamification at the core, the Company partnered with Upside Learning, a renowned  player in the digital learning space, to create a story-based employee induction 

experience with gamified elements to engage the new talent. 

Speaking on the recognition, Mr. Animesh Kumar, President- HR &  Transformation, ZEE said, “Learning & Development efforts have been a foundation  stone of our strong employee engagement strategy and we are honored that the same have been recognized at the globally renowned Brandon Hall Group Excellence Awards 2021. This recognition is a testament of our continued commitment towards enhancing the  overall employee value proposition at ZEE. As an ‘Academy of Talent’, we continue to focus  on initiatives that enhance our capability building programs and encourage our people to  perform to their fullest potential.” 

Mr. Amit Garg, Founder and CEO, Upside Learning Solutions said, “It is an honor  to be recognized by the esteemed Brandon Hall Group Excellence Awards for our partnership with ZEE. We’re extremely proud to have developed high-quality learning and  development experiences for ZEE, keeping gamification at the heart of program, that have  enhanced the Company’s overall engagement with its talent workforce.” 

In line with the evolving Media & Entertainment ecosystem, ZEE is nurturing its pool of  talent by building a strong employee value proposition revolving around 3 key tentpoles  of being an Academy of Talent in the M&E industry, Cherishing its Roots by celebrating the proud legacy of the brand, its values, culture, traditions and building a Safe & Secure  Workplace. 

The Company has successfully implemented Learning & Development initiatives for its  employees despite headwinds faced by the media and entertainment industry during  the lockdown. Some of these Learning & Development programs include:  

• Increase in the Quantum and Coverage of Learning Initiatives: o 13,000+ man-hours of learning clocked across its offices during FY21

o Access to online learning courses on global e-learning platforms like Coursera and Udemy 

o Access to e-books of different genres through a tie-up with the new-age  platform - Librarywala 

• ZEEcademy: An online learning experience platform hosting all learning needs  in one place 
• Digitalization: Building employee capabilities to adapt to the existing business  practices through new digital methods 

ZEE’s people-focussed approach has been an integral part of its evolution into an all encompassing Global Content Company offering quality content across multiple  platforms and languages reaching over 1.3 billion viewers.