ZEE Biskope leads Bhojpuri category for 4 weeks since its launch
ZEE BISKOPE, a 24-hour dedicated Bhojpuri movie channel newly launched primarily for the Bihar, Jharkhand & East UP markets, has become the undisputed market leader in the Bhojpuri category since its arrival. With an average impression of 53943 (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Avg Impressions’000s), the channel has topped the charts throughout the last 4 weeks. With ZEE Biskope & Big Ganga, ZEEL now enjoys 45% of the market share (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Market Share) in the Bihar Jharkhand region.
Speaking on the achievement, Samrat Ghosh, Cluster Head, Zee Entertainment Enterprises Limited (ZEEL) said, “ZEE BISKOPE sustaining the No. 1 position for 4 consecutive weeks only goes on to prove the momentum our new offering has attained in the market while reaching out the best of Bhojpuri entertainment to our audience. ZEEL’s leadership with 45% market share proves the power that Bhojpuri category recons. It’s a market with huge potential and we are all set to keep this drive accelerating in the coming months.”
Amarpreet Singh Saini, Business Head, ZEE Biskope & Big Ganga said, “The last 4 weeks have witnessed a lot of category firsts. Be it the top 3 superstars of Bhojiwood - Nirahua, Pawan Singh &Khesari Lala Yadav endorsing a channel as brand ambassadors or a blockbuster WTP every weekend; be it the slot names in Bhojpuri lingo or the biggest ever Bhojpuri movie screening in Bihar, Zee Biskope’s journey has always been with a consumer first approach. Adding to the galore, we would soon launch the industry’s first ever digital mascots - Bhaiya ji &Gamcha ji and have digital wall paintings across the region to reach out to the masses. The brand has big plans for the market to sustain its leadership.”
ZEE BISKOPE which was launched recently aims to be the ultimate destination of authentic Bhojpuri entertainment. The channel is available on DD Free Dish (channel no 31), Dish TV (channel no 1555), D2h (channel no 859), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.
The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; ZEE BISKOPE offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library of 300+ movies, ZEE BISKOPE boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan &Khesari) and upcoming favourites (Chintu Pandey & Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “AathonPahariyaLootaLahariya” (enjoy Bhojpuri entertainment throughout the day).