Zee Café's 'no ordinary' mall activation drive!

Keeping in line with the theme of the show which involves a family that acquires superpowers enabling them to perform extraordinary feats like lifting cars, a tilted car was set up at the mall and mall goers were encouraged to pose with the car as if they were lifting it.

The photographs were clicked instantly and uploaded on Face book. The activity on High Street Phoenix, Mumbai led to interaction with 2,000 people and around 1,500 event photographs were clicked and uploaded on Zee Café's Facebook page during the two-day activity.

The event was packed to capacity with people constantly dropping in that kept their excitement levels soaring from the start to finish.

Everyone who came to the activity zone enjoyed themselves thoroughly and went back with happy memories with the best moments captured in the pose of them lifting a car, gifted in a well designed "No Ordinary Family sleeve'.

No Ordinary family is one-hour science fiction comedy-drama is about the Powell family. After 16 years of marriage, Jim and Stephanie's relationship lacks the spark it once had, and their family life now consists of balancing work and their two children, leaving little time for family bonding.

During a family vacation set up by Jim in an attempt to reconnect, their plane crashes into the Amazon River. But this is where the fun starts for the Powells, as they soon discover that something's not quite right. Each of them now possesses unique and distinct superpowers. The Powells go from ordinary to extraordinary. But saving and savoring their family life will be equally important, as they try to find purpose for their new powers and embark on a journey to find out what defines and unifies them.