Zee Cafe all set to showcase Miss Universe 2012
English general entertainment channel, Zee Café will showcase Miss Universe 2012 live, as 88 gorgeous women battle it out at Las Vegas, USA.
Zee Café will exclusively showcase Miss Universe 2012 live in India on 20th December at 6.30 am and a repeat telecast at 9 pm on the same night. Miss Universe will additionally be simulcast on Zee Studio and Zee Trendz. Watch Miss India Universe Shilpa Singh compete with the most beautiful women for the crown for Miss Universe 2012!
It was in 1952 a local "bathing beauty" competition spearheaded by Catalina Swimwear in Long Beach, transformed into an international annual tradition with countless young women around the world vying to become a part of Miss Universe history. The Miss Universe Organization owns and manages the annual Miss Universe Finals, a competition that has grown into one of the World’s biggest.
This year, apart from the Miss Universe 2012 award, the challenge events includes the following titles: National costume round, Sports, Swimsuit Round, Evening gown round
These participating women are savvy, goal-oriented and aware. Those who become part of the Miss Universe display those characteristics in their everyday lives, both as individuals, who compete with hope of advancing their careers, personal and humanitarian goals, and as women who seek to improve the lives of others. The Indian winners in the past have been Sushmita Sen and Lara Dutta
Speaking on the occasion, Anurag Bedi, Business Head – Niche Channels, Zee Network said “After the immense response received from last year, Zee café is proud to be associated with Miss Universe this year as well. Apart from showcasing the latest and the best of English shows, Zee Café gets to you live and exclusive telecasts of the biggest world events. By recently airing The Emmy Awards, Miss World 2012 LIVE, and now with Miss Universe 2012 we keep our promise of bringing the best of events that take place across the globe to the Indian Audience
For Miss Universe this year we have Amway on board as the presenting sponsor and Microsoft , Tata Nano, Hitachi, and Quikr.com as the associate sponsors to celebrate this much awaited event.”
Naveen Anand, CMO, Amway India said , “We are very happy to be associated with a prestigious Pageant of this stature. Artistry from Amway is among the world's top five, largest selling, premium skin care brands. Miss Universe pageant on Zee Café is a platform to celebrate both beauty & substance and we see a strong correlation with our Brand.
Miss Universe 2012, the 61st Miss Universe pageant, will be held on December 20, 2012 at the Planet Hollywood Resort & Casino in Las Vegas, USA.Leila Lopes from Angola will crown her successor at the end of the event. Over 88 countries and territories will participate in this year. Shilpa Singh, crowned Miss India Universe 2012, will represent India at this global pageant.