Zee Cafe and universal music to feature the chainsmokers' and #selfie'

Zee Café and Universal Music invite fans to grab the opportunity of a lifetime as they gear up to feature in India’s very own #Selfie Video. Kicking off the campaign on 22nd May’14, the channel is leaving no stone unturned in pushing the month long selfie campaign.The best selfies will be showcased in the Indian version of the infectious video!
                                                          
Universal Music and Zee Café are betting on an equally successful Indian version of the video "#Selfie”. The initiative will be heavily marketed on the television channel as well as online platforms.In the fun and snazzy contest, Zee Café gives an opportunity to their viewers to submit their best selfie using the #selfieindia hashtag on the Zee Café twitter handle @ZeeCafe. So here’s a call to all vivacious selfies - pouty, drooly, droopy, jumpy, pensive, party, group or single, any and all of it, to come be a part of the sensational The ChainsmokersSELFIE tribe.

The Chainsmokers’ “#Selfie; ”EDM’s latest and hottest sensation perfectly captures people’s ongoing obsession of posting self-portraits of themselves onto social media platforms. The official music video #SELFIE has taken on a life of its own storming the social media and music scene with its smashing success. Racking up a total of over 119 million viewson YouTube till date, the infectious and innocuous first single "#Selfie" has become the biggest viral hit of 2014!

The video portrays a self-obsessed woman's night at the club -- highlighted by her stopping everything to snap photos of herself.  Featuring the likes of Baywatch star David Hasselhoff, Snoop Dogg, well-known DJs, social media celebrities and hundreds of fan-submitted images, the music video is the epitome of the recently popularized "selfies" phenomenon -- the immense success of The Chainsmokers is a testament to the power of social media's viral nature and the ability of the DJ-producers Alex Pall and Andrew Taggart to capture the zeitgeist.

Sunil D’Sa, Vice President - Marketing, Universal Music India, “The Chainsmokers is one of the most exciting new acts on the EDM scene today and the success of their monster single #SELFIE is testimony to that fact. With their pulse on the current worldwide trend of `selfies’ they have unleashed the biggest viral hit of 2014! And it’s great to bring that phenomenon back home with our association with premiere English entertainment channel Zee Café to actually create an Indian video to the biggest viral hit of the year.We are looking forward to receiving some very cool and funky `selfies’ which we can feature in the video to make it look even better than the original!

Sharlton Menezes; Marketing Head – Zee Café,” The #Selfie” video has taken the world by storm and the selfie phenomenon just keeps growing! Zee Café’s overarching vision has always been to provide fresh, original content to our discerning viewers so that they experience the best of English entertainment. In our efforts to connect at a very personal level we are very proud of our collaboration with Universal to create India’s very own “#Selfie Video. We are always looking for opportunities to collaborate with International talent to give our viewers new and varied avenues to express themselves. We are really excited to see the pictures that will pour in during that this selfie campaign to make the video a roaring success!”

The Chainsmokers’ “#Selfie” single is available exclusively on Universal Music across all digital platforms in India.

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