Zee Cafe sets the social media space abuzz with 'The EllenDegeneres show'

Zee Café’s recently launched show created quite a stir all over social media, within just a week of its promotion and the buzz was around before it was even launched. The latest season of The Ellen Degeneres show premiered on the 10th of September exclusively on Zee Café and is aired Mondays to Fridays at 3pm & 7 pm.

The channel had managed to make The EllenDegeneres show one of the most talked about shows evenbefore its launch with the online campaign – “Happy hour at 3”. The idea behind this campaign was to portray 3 pm as a time that one can relate to fun and happiness as The Ellen Degeneres Show is all about that and more.

A huge suspense was created by Zee Café on Facebook and Twitter about Happy Hour At 3 , so as to get the usersexcited about what it is. The entire theme of the channel’s online mediums changed to that of Happy Hour At 3 campaign along with ‘coming soon’ teasers. The big reveal happened on the 3rd of the month as the channel simultaneously had TV promos of Ellen with #HappyHourAt3 running across the network. The hash tag on the promo revealed that Happy Hour At 3 campaign was about Ellen on Zee Café. Viewers who caught the promo on air and participated daily in the conversations and activities at 3 pm online were visiblyexcited to know that this was all about The Ellen Degeneres Show! A large number of people organically started conversations with the #HappyHourAt3 on Twitter and soon enough the show became one of the most talked about topics.

Once the mystery was revealed the channel made regularpeople feel like celebs through innovative and unique activities daily. Online chats with the fans of the channel, fun hash tags and interviews along with tons of Happy Hour giveaways sustained the buzz and even made it larger. All these activities were exactly on the lines of what actually happens on The Ellen

Degeneres Show, thus giving the viewers a taste of what is to come. ‘The Happy Hour At 3’ conversations will continue with Ellen on her show starting on the 10th of this month.
On Facebook the campaign received an Overwhelming response from viewers with a massive reach of 1,892,947 and with 30,651 users actively engaging in conversations about the show in a matter of just 7 days. Every day at 3 pm the channel conducted engaging activities with new, innovative ideas revolving around the show and the host.Conversation hashtags like #EllenShouldAsk where users could state wich celebrity they would want Ellen to ask a question to like garnered the most interesting answers from the fans.

On Twitter as well every day at 3 there was a unique hash tag created like #HappyHourAt3 , #EllenAt3 , #EllenShouldAsk etc to build conversation. While#EllenShouldAsk trended No.1 Trend in India on 3rdSeptember with the wackiest tweets flowing in throughout the day, #WhatMakesMeHappy and #HappyHourAt3 trended the very next day too
YouTube too will see a thrust of The Ellen Degeneres Show ads along with innovative banners that give the real time countdown to the launch of the show on the channel.

Idea behind the whole campaign was to emphasize thecoming of The Ellen Degeneres show on Zee café at 3pmwhich is now officially the happy band! In only 10 days Zee Café’s online campaign has managed to generate a total reach of 6.9 million users online and an engagement of 33,000 approx (Twitter+ Facebook). With 4 more days to launch, the buzz volumes will only keep increasing!