Zee Cinema rolls out interactive initiative for viewers this Diwali

‘Is Diwali ke Tyohaar mein har saal wali baat laayenge, saal kaisa bhi tha tyohar khul ke manayenge’. Spreading this celebratory message, Zee Cinema has kick started the festive celebration with one of the biggest interactive initiatives on television, ‘Har Din Diwali. Play & Win’. While 2020 has been a whirlwind of a year, and we’re all adjusted to the new normal, the channel is bringing back the cheerful spirit in our lives, ensuring our festive shopping isn’t something that’s left incomplete!  

This first of its kind, unique and engaging activity, gives the audience a chance to win exciting prizes every 15 minutes till 15th November. Going beyond the mundane ‘QnA’ routine, this unique experiential contest on television will provide viewers a fun gaming experience that gives them a chance to win new prizes in every content segment. All one has to do is tune into the channel and look at the running prize counter bug on-air, which will stop at random points during every segment to reveal that segment's unique prize’s code. Prizes include a wide range of products including Gadgets, Electronics, Home Appliances, Kitchen products, Entertainment, Grooming and fashion accessories and New age products including Insta Camera, Kindle, PlayStation, Air Purifiers, along with Silver and Gold Coins. 

With just a few days into the contest the channel is receiving a tremendous response from the viewers with over a lakh of entries. So, what are you waiting for? tune into Zee Cinema and win prizes every 15 minutes this festive season in the biggest ever interactive contest while you binge watch your favourite movies like Dabangg 3, Good Newwz, Simmba, Dream Girl, Kesari and 2.0 amongst others. 

Tune in to Zee Cinema as it’s win-O’clock, throughout the day with ‘Har Din Diwali. Play & Win’ till 15th November!

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment