Zee Cinemalu to become No.1 Telugu Movie Channel
Zee Cinemalu, a full-time Telugu movie channel from Zee Entertainment Enterprises Limited (ZEEL), has made it to the No. 1 Telugu movie channel spot across markets, as per the BARC weekly data. In the 22nd week of 2019, Zee Cinemalu achieved a record-breaking GRPs of 302, the highest ever GRPs after its launch, making it the No.1 movie Channel in the Telugu market, and the first ever Telugu Movie channel to mark this achievement (excluding IPL weeks).
Coinciding with the World Cup, on 30th May, the channel aired 11 movies within a single day – presenting strong competition to other channels in the industry, and thereby making it to the No. 1 Telugu movie channel spot across markets.
In addition to this, Zee Cinemalu gained the highest ever ratings achieved by any channel in the Hyderabad market with 416 GRPs in Week 22 of BARC India ratings, setting a new benchmark in the television industry as the only Telugu movie channel to achieve this feat.
The channel has been No.1 in the last two weeks in both Urban and U+R markets, also No.1 for the last three consecutive weeks in the Urban market.
During the week 22 of BARC India Ratings, Zee Cinemalu has the highest time spent across markets and has reached 52.3 Million people across the country.
Commenting on the ratings, Anuradha Gudur, Business Head - Zee Telugu, Zee Cinemalu said,“The Zee Cinemalu team has scaled new heights today by securing a strong market leadership position and it gives me sheer joy in congratulating the team. The channel has grown by leaps and bounds in terms of procuring the most entertaining films for our platform and our success stands testimony to the steadily strengthening relationship we have with the viewers. The Zee Cinemalu family is extremely thrilled to have emerged No. 1 Telugu movie channel spot across markets for the first time and humbled by the overwhelming support of our partners and ardent viewers.”