Zee Classic Radio Trains take audiences on a musical journey

Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers in a way never seen before. The new show ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ is a celebration of 25 years of timeless music. Zee Classic has ensured that anyone who has grown up on classic melodies, whose favorites’ list feature names such as Mohammed Rafi, Kishore Kumar and R.D Burman, can’t afford to miss the ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ by initiating the ZEE CLASSIC RADIO TRAIN in Mumbai. As a part of this campaign, local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet, Javed Akhtar through their in-built sound system.

It’s a rare opportunity of hearing Javed Akhtar narrate stories, anecdotes and all the efforts that went behind such cult music which continues to inspire us even today. This pioneering activity will not only entertain lakhs of daily commuters of local trains but also offer them a respite from the humdrums of a busy city life. So hop on a Zee Classic Radio Train for a calm and enjoyable journey.

Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel partnered with the retro radio station - 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini amongst others is also active in full swing.

Commenting on the 360 degree marketing promotion, Mr. Ruchir Tiwari, Business Head, Zee Hindi Movie Cluster said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

‘The Golden Years 1950 -1975, A musical journey with Javed Akhtar’ is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.