ZEE declares MRP of all its channels; basic bouquet for HSM starts at Rs 45
Zee Entertainment Enterprises Limited (ZEEL) has become the first major broadcaster in the country to announce MRP of all its channels under the new regime as per Regulation dated March 3, 2017. ZEEL uploaded details of a-la-carte MRP of its channels on the website on Friday, August 31, 2018. Besides declaring a-la-carte prices, ZEEL has also announced MRP of various bouquets, which comprises its leading channels.
The a-la-carte of all SD & HD channels are under Rs 19 per month. The MRP of the basic bouquet for the Hindi Speaking Market (HSM) starts at Rs 45 per month for a suite of 23 channels. This includes channels like Zee TV, &TV, Zee Cinema, &Pictures, Zee News, Zee Anmol, Big Ganga and many more. ZEEL has declared multiple bouquets available to consumers across the country at different price points. Premium English channels like Zee Café and &flix are available in a different bouquet. Each bouquet constitutes a mix of channels of different genres, including General Entertainment, Movies, News, Infotainment and Music.
ZEE plans channels’ price points in new MRP regime; Hindi bouquet to start from Rs 45
Zee group of channels constitute the largest entertainment network of the country, with the highest viewership share including all genres (Source: BARC viewership data, week 22 to week 34). Zee channels are ranked No. 1/ No. 2 across languages, including Marathi, Bangla, Odia, Telugu and Kannada, and in other genres like Hindi Movies and Marathi Movies.