Zee Entertainment ranks amongst the Top 25 brands
Zee Entertainment Enterprises Ltd (ZEEL), a leading media & entertainment powerhouse, marked its presence as the only media brand to feature in Interbrand’s recently released Best Indian Brands 2019. ZEEL ranks amongst the top 25 brands in the list, featuring the Top 40 most valuable brands in the country. With an all India network share of 20.2% (Q3FY19), Zee Entertainment is driving growth backed by strong pillars of extraordinary content across genres and multi content platforms, for a discerning audience and uniting the world through entertainment.
Themed around ‘Growth in a changing world’, Interbrand analyzed various brands across sectors which had successfully delivered impressive growth amidst change, using technology, strategy and creativity to drive economic growth value.
Viewed as the ultimate global brand recognition accolade, the participating brands were uniquely judged through three key streams: The financial performance of the branded products and services, the role it plays in influencing customer choice and the strength the brand has, to command a premium price or secure earning for the company.